Kimpops
Pre-launch snack brand
0 → 1
Brand and storefront, from nothing
Scratch
Custom theme, no template
Built from scratch for a pre-launch snack brand — a storefront that had to carry heat and nostalgia at once without tipping into either.
The work started with interviews
The product is a family recipe, so the project began with conversation rather than wireframes. That is how the story turned out to be a grandmother’s recipe rather than a generic one — and that story drove the design.
It is the part I would not hand to a model. Inspiration does not come out of a prompt; it comes out of asking the founder better questions than they expected.
What I built
- 01
A custom theme, not a template
Built from scratch so the brand could be specific rather than recognisably off-the-shelf.
- 02
Waitlist capture
Pre-launch, the storefront’s job is collecting intent rather than taking orders.
- 03
A deliberate asset budget
A brand-heavy page that still loads fast — the imagery is the product, so it had to be big and cheap at the same time.
Stack
- Shopify
- Custom theme