build ambitiously
Dan is a web developer specializing in Shopify, Webflow and custom web applications.
“I don’t get my inspiration from AI. The interview is the most valuable asset — it’s how I learned Kimpops was a story about a grandmother’s recipe.”
Web developer specializing in Shopify, Webflow and custom web applications.
Sandboxes first — development stores and test mode — so nothing touches production or real money. Deterministic scripts for the security-sensitive paths, because that is exactly where a model’s confidence is worth least.
And nothing reaches a client without me reading it.
See the work →
Four of the eight projects on this site are custom applications sitting behind a commerce platform. That intersection is the work — not the storefront on its own, and not the software on its own.
Check out the work →Selected work
Selected work.
Custom applications on commerce platforms — the half most people never see.
Kimpops
0 → 1 — Brand and storefront, from nothing
- Shopify
- Custom theme
- Waitlist workflows
Karl Strauss
35 yrs — Of brand, migrated
- Webflow
- WordPress migration
- CMS architecture
SPUN
1 — Screen, for a decade of field records
- Webflow
- Interactive map
- Mapbox
Medpaid
Multi — Vendor marketplace on Shopify Plus
- Shopify Plus
- Marketplace
- Vendor accounts
Uqora
1 yr — In-house, on someone else’s roadmap
- Shopify Plus
- Recharge SDK
- Custom customer portal
it’s electric
3 — Audiences, one narrative
- Webflow
- Custom animations
- Proposal tool
On the record
Clients, on camera.
Not a wall of logos and not a quote I wrote for someone. Three of them said it out loud.
Read them as lettersETHA Natural Botanicals
DTC botanicals · Shopify storefront
Wells Estates
Real estate · Webflow site
Sprouht
DTC · Shopify storefront
Frequently asked questions
What do you actually do?[01]
Custom applications on commerce platforms. Four of the eight projects here are software sitting behind a storefront — an admin portal, an integration that makes two systems agree, a map that puts a decade of field data on one screen. The storefront is usually the smaller half.
How do you verify what AI produces?[02]
Sandboxes first — development stores and test mode — so nothing touches production or real money. Deterministic scripts for the security-sensitive paths, because that is exactly where a model's confidence is worth least. Evals on anything with a model in the loop. And nothing reaches a client without me reading it.
What won't you let a model touch?[03]
The interview. I don't get my inspiration from AI — talking to the founder is how I learned Kimpops was a story about a grandmother's recipe rather than a generic one, and that story drove the whole design. A prompt would not have found it.
Will you work with my existing team?[04]
Yes — two of these were exactly that. Two years in-house at Uqora on someone else's roadmap, and three years alongside the staff at Healing Oasis. Solo work proves I can build; in-house work proves I hold up inside a team over time.
What happens when something goes wrong?[05]
The first chatbot I built for Healing Oasis hallucinated. I rebuilt it agentic — it calls for current data on every question and refuses outside its grounding. That is the shape of the answer you should want: a real failure, a specific fix, and evidence I keep up.