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Karl Strauss

San Diego brewery, est. 1989

35 yrs

Of brand, migrated

10

Locations in the beer finder

0

Developers needed to run it

Replatformed a thirty-five-year-old brewery from WordPress to Webflow — where the real constraint was that a marketing team had to run it afterwards without a developer.

01

Migration is the product

Moving thirty-five years of a brand off WordPress is not the hard part. Handing it to a marketing team that then has to publish without calling a developer is.

So the CMS modelling mattered more than the visual design. Get the collections and relationships right and the site stays editable; get them wrong and every new page becomes a ticket.

02

What I built

  1. 01

    A custom beer finder

    Across ten locations, so “where can I get this” is answered on the site instead of by phone.

  2. 02

    CMS architecture for handover

    Modelled so the marketing team can add a beer, a location or an event without touching layout.

  3. 03

    Email flows

    The lifecycle messaging behind the site.

03

Stack

  • Webflow
  • WordPress migration